The seafood category is evolving.

Today's consumers still crave the familiar taste of smoked salmon on brunch menus, sushi platters, and gourmet sandwiches—but they're also looking for choices that reflect their values. Sustainability, ingredient transparency, and plant-based innovation are no longer niche considerations; they're influencing purchasing decisions across retail and foodservice.

For Australian businesses, that presents an exciting opportunity.

Meet Uproot Smoked Not Salmon—Australia's first plant-based smoked salmon, available through The Plant Pantry, Australia's leading distributor of premium plant-based products.

Made from fresh Australian carrots, this innovative product is redefining what a smoked salmon alternative can be.

A New Chapter for Seafood Alternatives

Creating a convincing seafood alternative has always been one of the biggest challenges in plant-based food.

Customers expect the delicate texture, subtle smokiness and vibrant appearance of traditional smoked salmon—and they're quick to notice when something falls short.

Uproot has approached this challenge differently.

Instead of relying on highly processed ingredients, they start with 91% fresh Australian carrots, carefully sliced and marinated to recreate the flavour, texture and visual appeal of smoked salmon.

The result is a premium product that feels familiar while offering something entirely new.

Built Around Real Ingredients

Today's customers are reading ingredient lists more closely than ever.

That's why Uproot keeps things refreshingly simple.

What Makes It Different?

• Made with 91% fresh Australian carrots
• Rich smoky flavour inspired by traditional smoked salmon
• Organic kelp for authentic ocean-inspired flavour
• Fortified with Omega-3 from cold-pressed flaxseed oil
• No gums, fillers, binding agents or preservatives
• Ready to serve straight from the pack

It's ingredient transparency that both chefs and consumers can appreciate.

Endless Opportunities Across Foodservice

Versatility is one of the biggest advantages of Uproot Smoked Not Salmon.

Its ready-to-eat format allows chefs to introduce premium seafood-inspired dishes with minimal preparation while maintaining consistent presentation and quality.

Perfect For

• Café brunch menus
• Gourmet bagels with cream cheese and dill
• Plant-based sushi and sashimi platters
• Fresh salads and grain bowls
• Sandwiches and wraps
• Charcuterie and grazing boards
• Catering and corporate events

Whether you're running a boutique café or preparing hundreds of catering portions, Uproot adapts effortlessly to modern menus.

Sustainability That Customers Can See on the Plate

Every menu tells a story.

More Australians are choosing businesses that demonstrate genuine care for the environment—not through marketing claims alone, but through thoughtful ingredient choices.

By transforming Australian-grown carrots into an innovative seafood alternative, Uproot shows how creativity can help reduce reliance on traditional seafood while celebrating locally sourced produce.

It's proof that sustainability and exceptional dining experiences can go hand in hand.

Why Retailers Are Adding It to Their Shelves

Consumers aren't just looking for another vegan product.

They're searching for foods that spark curiosity, inspire entertaining, and make everyday meals more exciting.

As Australia's first plant-based smoked salmon alternative, Uproot offers retailers a unique point of difference within the growing plant-based category.

Its premium positioning, recognisable applications and simple ingredient list make it an excellent addition to chilled retail ranges that appeal to vegans, flexitarians and adventurous food lovers alike.

Partner with The Plant Pantry

At The Plant Pantry, we're passionate about bringing Australia's most innovative plant-based brands to retailers and foodservice businesses.

As a trusted smoked salmon alternative wholesale Australia supplier, we help cafés, restaurants, caterers and retailers discover products that combine outstanding flavour, operational simplicity and sustainability.

If you're looking to introduce something genuinely different to your menu or retail offering, Uproot Smoked Not Salmon is ready to make a lasting impression.

Because the future of seafood isn't about imitation—it's about innovation.

Product Specifications

Key Features

• Australia's first plant-based smoked salmon
• Made from 91% fresh Australian carrots
• Rich smoky flavour and authentic texture
• Organic kelp for seafood-inspired taste
• Fortified with Omega-3 from cold-pressed flaxseed oil
• No gums, fillers or preservatives
• Ready to eat
• Made in Australia

Suggested Applications

• Bagels and brunch menus
• Sushi rolls and sashimi platters
• Sandwiches and wraps
• Grain bowls
• Salads
• Grazing boards
• Catering platters

Allergen Information

Free from:

• Gluten
• Dairy
• Soy
• Tree nuts
• Sesame
• Fish
• Shellfish

May contain traces of allergens depending on manufacturing processes.

Storage

• Refrigerate at 4°C or below
• Consume within 5 days of opening
• Suitable for freezing
• Ready to eat straight from the pack

---

ORDER YOUR UPROOT SMOKED NOT SALMON ON ORDERMENTUM

130g Retail Format	500g Foodservice Format
🔎 SKU: URSALMON130/10-RU	🔎 SKU: URSALMON500/10-FU

---

Now Available at The Plant Pantry

As Australia’s leading distributor of plant-based products, The Plant Pantry makes it easy to bring Uproot into your kitchen—whether you’re ordering for retail, café service, or bulk operations.

Reliable supply. Flexible formats. Premium quality.