It’s not a new cut.
It’s not a new supplier.

And it’s definitely not more meat.

👀 So What’s the Shift?

Forward-thinking kitchens are blending in:

Fable Shiitake Infusion 

💡 Why They’re Making the Switch

Because it delivers across the board:

A Fable Beef & Shiitake burger could save 5% cost compared to a 100% beef burger.

 

2 in 3 consumers we have blind tested have preferred the taste of a Fable Beef & Shiitake blended burger to a 100% beef burger.

A Fable Beef & Shiitake burger has 40% less saturated fat, 50% less cholesterol, and would gain 12g of fibre per serving.

🌍 The Bonus? A Better Story

Serve just 100 blended burgers:

🌱 Save 270kg carbon
💧 Save 110,000L water

👉 That’s something customers value.

Simple Execution

Blend → shape → cook

No changes. No complexity.

 

Just blend and cook.

📈 Why Kitchens Are Blending Instead of Replacing

✔ Blend with beef →	reduce food costs instantly
✔ Rich umami flavour →	customers actually prefer it
✔ Add fibre, lower fat →	a better-for-you upgrade
✔ Consistent, scalable →	perfect for busy kitchens

 

📦 Food Service Ready

Start Blending Today.

Lower Costs, Better Taste

 

Now Available at The Plant Pantry

As Australia’s leading distributor of plant-based products, The Plant Pantry makes it easy to bring Fable into your kitchen—whether you’re ordering for retail, café service, or bulk operations.

Reliable supply. Flexible formats. Premium quality.