Create Your Next World-Class Burger with Fable🍔

Where Culinary Craft Meets Sustainability

Behind every great product is a story—and Fable’s is one that’s redefining how we think about food.

Founded by fine dining chef and mycologist Jim Fuller, organic mushroom farmer Chris McLoghlin, and entrepreneur Michael Fox, Fable was built on a simple but powerful idea:

What if mushrooms could become the future of protein?

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From Overlooked Ingredient to Culinary Star

Most mushroom farms focus on the cap—but what happens to the stems?

They’re often discarded.

Fable saw opportunity where others saw waste.

By upcycling these naturally fibrous shiitake stems, they’ve created something remarkable—a succulent, umami-rich plant-based protein with a texture that feels incredibly satisfying.

Through a proprietary process of drying, rehydrating, and shredding, the stems are transformed into a product that’s:

✔ Rich in natural umami flavour
✔ High in dietary fibre
✔ A natural source of plant-based protein

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Fable’s Vegan Meaty Mushroom Burger 🍔🌱

This innovation comes to life in one of Fable’s most exciting creations—Fable’s Vegan Meaty Mushroom Burger.

Crafted from 62% real mushrooms, this burger delivers a rich, savoury umami flavour and satisfyingly meaty texture that performs beautifully in both home kitchens and food service environments.

What makes it stand out isn’t just the taste—it’s how effortlessly it fits into your workflow:

✔️ Cooks and browns beautifully	for that perfect golden sear
✔️ No prep required	just thaw, cook, and serve
✔️ Consistent results every time	even during busy service
✔️ Versatile across menus	burgers, wraps, bowls, or plated mains

 

Each 110g patty provides 12g of protein and is made with clean, simple ingredients—free from artificial additives, GMOs, and preservatives.

Whether you’re building a premium burger or creating a plant-based feature dish, it’s a product designed to deliver flavour, efficiency, and repeat customer demand.

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Real Food, Made Better

Fable’s philosophy is simple: real ingredients, minimal processing, maximum flavour.

That’s why every product is:

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Sustainability That Actually Matters

This isn’t just about plant-based—it’s about doing more with what already exists.

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Unleash Your Culinary Creativity with Fable

This is where things get exciting.

Because once you start working with Fable, you realise it’s not just a burger—it’s a canvas for creativity.

Layer it with bold sauces.
Pair it with global flavours.
Turn it into something uniquely yours.

And the best part?

Every creation still delivers that signature umami-rich, satisfying bite your customers will remember.