Impossible Beef Mince Brick is a plant-based alternative that cooks, tastes, and performs like traditional beef mince. Made with soy protein and soy leghemoglobin for authentic colour and flavour, this 340g retail brick is ready to use straight from the freezer for tacos, lasagne, stir-fries, sauces, and any dish calling for ground beef — fortified with iron, zinc, and B vitamins, with zero cholesterol.
Key Features
- High protein: 16.7g per 100g
- Soy leghemoglobin delivers authentic beef-like colour and flavour
- Zero cholesterol, no animal products
- Fortified with iron, zinc, and B vitamins
- Convenient 340g retail brick — single-serve portion control
- Ready to use from frozen; works across Mexican, Italian, and Asian cuisines
Allergens
Contains: Soy
Free from: Animal products, cholesterol
Ingredients
Water, Plant Protein (21%) (Soy), Sunflower Oil, Coconut Oil, Thickener (461), Flavour Enhancer (Glutamic Acid), Cultured Dextrose, Modified Starch (1412 and/or 1442), Yeast Extract, Dextrose, Natural Flavours, Soy Leghemoglobin (genetically modified), Salt, Antioxidant (307b), Vitamins and Minerals (Zinc Gluconate, Niacin, Thiamine Hydrochloride, Pyridoxine Hydrochloride, Riboflavin, Vitamin B12).
Suggested Applications
- Tacos and taco bowls
- Lasagne and pasta-based sauces
- Burger patties and burger bowls
- Asian stir-fries with soy sauce and vegetables
- Bolognese and meatball dishes
- Stuffed peppers, zucchini boats, and dumplings
Preparation & Storage
Ready to use straight from frozen — no thawing required for most applications. Keep frozen at or below -18°C; once thawed, refrigerate and use within 10 days and do not refreeze.
Product Details
- Pack size: 340g brick
- Nutrition per 100g: 844kJ (202 Cal), 16.7g protein, 11.3g fat (5.2g saturated), 8.2g carbohydrate (0.6g sugars), 4.8g fibre, 325mg sodium
- Allergen statement: Contains soy; free from animal products and cholesterol
- Certifications: Vegan
- Brand: Impossible
- Storage: -18°C frozen; thaw in fridge and use within 10 days, do not refreeze