Clarana vegan smarties were the gold standard for years — German-made, crisp colorful shells around dark chocolate, available across Australia. But they're no longer stocked locally, and many lovers of the brand have been left searching for a replacement.

Enter Mummy Meegz. Founded in 2018 by Meagan Boyle, a 75-year-old Yorkshire vegan activist and chocolate maker, Mummy Meegz launched with a mission: create mind-blowingly good plant-based chocolate swaps that are kinder to animals and the planet. Their M'z Gems (vegan M&M alternative) hit shelves in 2024 and sold out immediately. Now they're available at The Plant Pantry across Australia.

While Clarana focused on precision and tradition, Mummy Meegz brings values and impact. Every purchase supports animal charities through their partnership with Veg Capital, a non-profit vegan investment fund. The chocolate is creamy, palm-oil free, certified gluten-free, and wrapped in recyclable packaging. For Clarana fans looking for their next favorite vegan sweet — this is it.

M'z Gems are creamy, plant-based milk chocolate covered in a crunchy shell — the closest thing to M&Ms you'll find in the vegan world. Available in chocolate and peanut flavours, they're designed to taste incredible and do good simultaneously.

What makes them different: Palm-oil free. Gluten-free. 100% vegan. Wrapped in recyclable packaging. Made with Mummy Meegz's signature "M!lk" chocolate. And crucially — backed by Veg Capital, a philanthropic investment fund whose profits are donated to animal-focused charities. When you buy Mummy Meegz, you're not just buying sweets — you're supporting a mission.

Meagan Boyle's story: At 75, Meagan is a vegan trailblazer and activist who spent decades in her Yorkshire vegan café crafting chocolate swaps. In 2018, with her son-in-law Dean, she launched Mummy Meegz to the world. What started as passion projects — Chuckie Eggs, Mini Eggs — has become a movement. M'z Gems are the latest evolution, proving that iconic confectionery can be vegan, ethical, and delicious all at once.

Meagan Boyle is not your typical entrepreneur. At 75, she's a lifelong vegan activist, cook, and chocolate obsessive. For decades, she created plant-based treats in her Yorkshire vegan café, crafting what became cult favourites — particularly her "Chuckie Egg," a creamy vegan chocolate egg with a gooey fondant centre.

In 2016, Meagan, her daughter Willow, and son-in-law Dean decided it was time to bring her creations to the world. Over the next two years, they tested, refined, and perfected. By 2018, Mummy Meegz launched officially. The mission: create mind-blowingly good plant-based alternatives to iconic confectionery, with ethics, sustainability, and kindness 100% guaranteed.

The brand quickly caught the attention of Veg Capital, a philanthropic investment fund dedicated to supporting plant-based businesses. Veg Capital's backing means that profits from Mummy Meegz are donated to animal-focused charities and vegan causes. Every purchase carries purpose.

M'z Gems are the latest innovation — a deliberate answer to the question: "Where do Clarana lovers go now?" The answer is Mummy Meegz.

Mummy Meegz ingredients and allergen information may vary. Always check the current packaging before serving to guests with dietary requirements. Mummy Meegz is not affiliated with The Plant Pantry, but we are an authorised Australian distributor.