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Also available as a bulk 4.1kg carton (12 x 340g packs) — view the carton.
Product Description
Impossible Beef Mince Brick delivers a plant-based alternative that cooks, tastes, and performs like traditional beef mince. Made with soy protein, sunflower oil, and a proprietary blend of natural flavours and nutrients, it's an ideal choice for cost-conscious food-service venues and ethical kitchens. Each 340g retail brick is ready to use straight from the freezer for tacos, lasagne, stir-fries, sauces, and any dish requiring ground beef. Fortified with essential nutrients including iron, zinc, and B vitamins, it provides complete protein delivery without animal products or cholesterol, making it suitable for vegan menus and diverse dietary requirements.
Key Features
- High protein: 16.7g per 100g (3.4g iron, zinc, and B vitamins)
- Plant-based soy protein with soy leghemoglobin for authentic texture and colour
- No cholesterol, no animal products
- Versatile: ready for tacos, meatballs, lasagne, dumplings, burgers
- Convenient 340g retail brick — single-serve portion control
- Sustainably sourced plant ingredients
- Works across multiple cuisines: Mexican, Italian, Asian stir-fries
Suggested Uses
- Tacos and taco bowls with fresh toppings
- Lasagne and pasta-based sauces
- Burger patties and burger bowls
- Asian stir-fries with soy sauce and vegetables
- Bolognese and meat-based sauces
- Dumplings and dim-sum fillings
- Meatballs for soups and appetisers
- Stuffed peppers, zucchini boats, and vegetable shells
Storage Instructions
- Before Opening: Store frozen at or below –18°C
- After Opening: Once thawed, use within 10 days
- Shelf Life (Opened): 10 days refrigerated (do not refreeze)
- Temperature: Keep frozen until use; thaw in refrigerator overnight
- Avoid: Refreezing after thawing; extended thawing at room temperature
Nutrition Information (Per 100g)
| Energy | 844 kJ / 202 kcal |
| Protein | 16.7g |
| Fat (Total) | 11.3g |
| – Saturated | 5.2g |
| Carbohydrates | 8.2g |
| – Sugars | 0.6g |
| Dietary Fibre | 4.8g |
| Sodium | 325mg |
INGREDIENTS
Water, Plant Protein (21%) (Soy), Sunflower Oil, Coconut Oil, Thickener (461), Flavour Enhancer (Glutamic Acid), Cultured Dextrose, Modified Starch (1412 and/or 1442), Yeast Extract, Dextrose, Natural Flavours, Soy Leghemoglobin (genetically modified), Salt, Antioxidant (307b), Vitamins and Minerals (Zinc Gluconate, Niacin (Vitamin B3), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12).
ALLERGEN INFORMATION
- Contains: Soy
- Free From: Animal products, cholesterol
- Certifications: Vegan
Disclaimer: Every care has been taken to ensure the accuracy of allergen and nutritional information provided. However, this information is based on current product formulations which may be subject to change by manufacturers. For customers with severe allergies or specific dietary requirements, we strongly recommend contacting us directly or consulting the original manufacturer's packaging. The Plant Pantry accepts no liability for any adverse reactions resulting from reliance on this information.